Business Continuity Explained: How to Keep Your Company Running During Crisis

What would happen to your business if your systems went down tomorrow?

Think of all the things that could bring your business to a halt: a power outage, a flood, a cyberattack, a key employee leaving suddenly. Without a plan, even a small disruption can snowball into major financial loss, lost customers, and damage to your reputation. That’s where Business Continuity Planning (BCP) comes in.

What Is Business Continuity and Why Should You Care?

Business Continuity is simply about making sure your business keeps running—even during a crisis. It involves having a written, tested plan that outlines how your operations, people, systems, and data will recover from disruptions. Business continuity is a critical component of security and risk management.

Real-World Stats That May Surprise You:

  • 83% of businesses without a business continuity plan were unable to recover after a disaster (Source: FEMA).

  • 60% of small businesses close within six months of a cyberattack (Source: U.S. National Cyber Security Alliance).

  • 93% of companies that lost their data for 10+ days filed for bankruptcy within a year (Source: University of Texas).

  • Only 25% of businesses have a business continuity plan in place (Source: Mercer).

Common Misconceptions

  • “I have backups, so I’m covered.”
    Backups are great, but they don’t cover communication plans, employee roles, manual procedures, or how to serve customers while systems are down.

  • “It won’t happen to me.”
    Disruptions don’t just come from natural disasters or hackers. Even something as simple as a broken water pipe or a corrupted file can stop your business cold.

What Should a Business Continuity Plan Include?

Based on Security Best Practices, your BCP should cover:

  1. Risk Assessment – What are the likely threats to your business?

  2. Business Impact Analysis – How would each threat affect operations, finances, and customer trust?

  3. Recovery Strategies – What systems, people, and processes are needed to resume operations?

  4. Communication Plan – How will you inform your staff, vendors, and customers during a crisis?

  5. Testing and Training – Regular practice drills ensure your plan actually works.

Business Continuity vs. Disaster Recovery – What’s the Difference?

  • Business Continuity (BC) is about keeping the business running.

  • Disaster Recovery (DR) is about restoring IT systems and data after an incident.

    We will share more details about Disaster Recovery in our next blog.

You need both to survive and thrive after disruption.

Final Thoughts: The Time to Plan Is Before Disaster Strikes

Business continuity planning isn’t just for large corporations—it’s essential for businesses of all sizes. Whether you're a solo entrepreneur, a growing startup, or a well-established company, having a solid plan could mean the difference between bouncing back or shutting down.

And remember, hope is not a strategy. Building a BCP might take some time upfront, but it will save your business in the long run.

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